History
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Morley’s rich history dates back to 1863. We started as a hardware distributor for lumber barons. When the lumber industry began to wane, we diversified – first by adding on a horse and carriage repository, and later evolving into the second largest department store in the U.S.
The ability to anticipate our clients’ needs, combined with a long-term commitment to customer service, are key to our longevity. For example, in the early 1960s, chairman Louis J. Furlo, Sr. saw a need with his largest clients to use merchandise and travel awards to motivate sales organizations and dealer networks. The results were so successful we began the “Incentives Division” (now Meetings & Incentives).
Over time, as clients’ budgets grew, this area quickly branched out to include event planning and meeting productions, providing behind-the-scenes and on-site support for events of all sizes.
Since travel planning requires participant registration and many other customer service touch points, we created a customer service department. As this contact center expanded over time, it has become our Business Process Outsourcing product group, where we do everything from running help desks to administering the automotive industry’s largest class-action lawsuit of almost six million vehicle owners.
As business meetings and incentive events grew in size and frequency, stage productions and vendor expos became essential. We saw a great opportunity to expand our services and started our Exhibits & Displays team.
Our ability to evolve with our clients, along with our associates’ steadfast commitment to the Morley Gold Standard® has translated into over 150 great years of providing world-class service.