SAGINAW, MICH. (February 19, 2016) - The American Advertising Federation Great Lakes Bay Region has presented Morley with the 2016 Gold ADDY Award for Integrated Brand Identity Campaign. The Saginaw-based company earned the award for the submission of its brand identity guidelines.
The Morley brand identity guidelines serve as a design baseline for all Morley internal and external communications. The goal of the guidelines is to create a unique and modern brand image that differentiates Morley from competitors while providing continuity across all forms of print and digital media.
Key components that earned Morley the Gold level award include the application of the Morley logo as a “gold tag” to strengthen brand communication, the use of contemporary color palettes and expressive typeface, and a set of core shapes unique to the company that can be applied in a variety of compositions.
Founded in 1863 in Saginaw, Michigan, Morley is the largest employer in Saginaw Township, employing 2,500 associates who serve a diverse group of Fortune 500 global clients. Morley’s 25-acre global headquarters campus in Saginaw, Michigan, encompasses 400,000 square feet of facilities. Morley’s customer service offerings include Meetings & Incentives, Business Process Outsourcing (BPO) and Exhibits & Displays.
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