SAGINAW, MICH. (February 19, 2016) - The American Advertising Federation Great Lakes Bay Region has presented Morley with the 2016 Silver ADDY Award for the Advertising Industry Self-Promotion Integrated Campaign category. This is the second year in a row Morley has received the award for its integrated holiday campaign.
The theme for Morley’s 2015 holiday greetings was “E-Wish,” which combined print, web, video and social media platforms. Each communication touchpoint included a strong call to action encouraging viewers to share a wish; for every wish shared, Morley sent a donation to the Make-A-Wish Foundation®.
An online contest enticed associates to submit their holiday wishes, which were featured in all parts of the campaign. Associates and their holiday wishes were depicted on the traditional print card, in holiday Facebook posts, in a holiday greeting video and even in the holiday gift of caramels individually wrapped with the wishes. This integrated holiday campaign not only showcases Morley’s ability to embody the holiday spirit in a variety of forms but also shows the culture and the great people who work at Morley.
Founded in 1863 in Saginaw, Michigan, Morley is the largest employer in Saginaw Township, employing 2,500 associates who serve a diverse group of Fortune 500 global clients. Morley’s 25-acre global headquarters campus in Saginaw, Michigan, encompasses 400,000 square feet of facilities. Morley’s customer service offerings include Meetings & Incentives, Business Process Outsourcing (BPO), and Exhibits & Displays.
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